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Online Social Influence Measurements

Published 04/16/2012 and rated Ratingstars4 4 out of 5 stars
by Shel Gatto
What can you use the app for?

Kred is a real time community-based influence measurement tool. The application considers a number of factors, focused on the user’s generosity and trust. These are summed up in the application’s metrics: Influence and Outreach. Influence is a measurement of the user’s ability to inspire others to take action, such as comment replies reTweets and new followers. The Outreach metric rewards actions and interactions. Along with users, Kred also measures communities. The application maintains a leaderboard to reveal which communities have the most Kred within the larger network. The Activity Statement shows every factor that goes into the user’s Kred score, including their interactions and social presence. Users can also review their friend’s Kred activity to see which actions are increasing scores. screenshot
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What is the history and popularity of the app?

Kred has been mentioned in a handful of areas on the web, but is still rather unknown. Those who have experienced it have generally favorable things to say. The main draw is the high level of detail Kred offers as well as the ability to add offline activities to the system. Users can list memberships, frequent flyer data, degrees, sports, ceremonies and charity activities they perform offline. The application currently only measures Twitter activity. Facebook and LinkedIn are not yet available but coming soon.

What are the differences to other apps?

Kred is unique for a few reasons. First, the application really breaks down the user’s online activity. Users can see how they earn their score and which actions influenced the people they know the most. The application also provides ways to add offline Kred-building activities, such as participating in charity events, traveling or joining a sports team. Kred is possibly the first to introduce both on and offline factors into the social score equation.

How does the web app look and feel to use?

Kred use a friendly design that stays professional but includes a few fun hints of blue and green. The site’s shield logo is a staple throughout the design. This works well, providing a split view of various scores so the user can break down their data at a glance. Activity reports are logically ordered and let the user see related accounts/usernames and how many points the action earned them. Kred provides lots of social information in a way that’s easy to grasp.

How does the registration process work?

A new user to the Kred website can sign in right away. In fact, the user is required to before they can access any other part of the application. A large pop up box is present with a blue “Sign in with Twitter” button along the right side. After clicking the button, the user is taken to the Twitter login area and must log in and give Kred access to their account to continue. No alternative sign up option is currently offered.

What does it cost to use the application?

Kred is available to all users for free. There are no subscription fees and the user doesn’t have to make any purchases to access their account. This is a great way to encourage more users to sign up and see what Kred can tell them about their social standing. The application is still in beta so it is possible that fees may be added later.

Who would you recommend the application to?

Kred is a great resource for anyone who wants to learn more about how they influence others online. The application is still expanding, but currently measures Twitter activity with options for adding offline activities. The user can review a breakdown of their score through Activity Statements or share their score on social networks. The interface is user friendly and provides significant detail that the user can apply towards self and/or professional improvement.

  • Login with an existing Twitter account
  • Obtain a Kred score to see overall influence
  • Access an Activity Statement containing all interactions
  • Read friend's activities and see scores
  • Acknowledge friends and colleagues who are influential to the user video

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